Mobile users typically have different expectations and behaviors compared to desktop users. They often seek quick, easily digestible information and may be more likely to abandon sites that aren’t mobile-friendly. The pageviews benchmarks also show incredible variance between industries. The Apparel & Footwear sector stands out with an impressive 192.86K pageviews, more than 20 times higher than the median value.
This will shift some decision-making power from consumers to their AI “shopping agents,” compressing the buying journey and changing how brands compete for attention. I think that says a lot about the power of BigCommerce’s SEO features,” said Brent Densford, CEO of BeachRC. Toolstop began as a small hardware store in the UK, but after launching its first ecommerce site in 2007, the company quickly grew across the UK and overseas. With growing demand for wholesale, Toolstop soon launched a new brand, Toolsaver, to support its B2B operations. For instance, compare different product titles or test lifestyle images against simple product shots to see which performs better. These experiments reveal what variations attract more clicks and drive sales.
With billions of active users, these platforms allow ecommerce businesses to engage with potential customers where they spend most of their time online. Tracking the right website KPIs is crucial for understanding and improving website performance. Key metrics to monitor include unique visitors, pageviews, bounce rate, average time on site, and conversion rate. Website load speed is a critical factor affecting both user experience and search engine rankings.
By strategically linking related pages, such as product pages, categories, and blogs, you guide visitors toward making purchases and increase engagement. With this, you can take note of underperforming content and flagged keywords so you can adjust your website’s SEO strategy to boost organic traffic and engagement. Given that mobile devices account for nearly half of all web traffic, businesses must prioritize mobile user experience. This includes fast loading times, easy navigation, and content that’s easily readable on smaller screens.
Google Merchant Center simplifies campaign management by allowing you to upload and manage your product feed. Regularly update and optimize your listings to maintain accuracy and align with search trends. For example, instead of naming an image “IMG1234.jpg,” use a keyword-rich, descriptive alt tag like “modern-gray-sectional-sofa.jpg” to enhance SEO and improve accessibility.
Target high-intent shoppers with search ads.
- Only around 16% of websites worldwide are active, while the remaining 84% are inactive.
- The average bounce rate typically ranges from 26% to 40%, according to HubSpot.
- Monitor key metrics like engagement rates, traffic, and conversions to evaluate performance.
Across all industries, the median value of website sessions for April 2023 was 3.93K. Let’s dig into the detailed breakdown of website traffic benchmarks by industry for Sessions, Users, Pageviews, Bounce Rate, New Users and Average Time on Page. See how Evenbound saved time by automating reporting, freeing their team to focus on improving results for clients. Win and retain more clients by turning ad, CRM, and web data into automated, ROI-driven reports. These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Dropbox makes it easy for your team to securely store, find, access, and share, every project and file. Copying files over to a USB stick and “file too big to attach” errors are a thing of the past. Dropbox Basic makes it easy to securely send large files to anyone, and collaborate easily on the files you share. Dropbox makes it easy to control who can access your files and how much they can do.
Regularly test your ad performance on mobile devices to gauge their impact. Prioritize platforms such as Instagram Stories and TikTok, predominantly used on mobile devices, to enhance visibility and engagement with your target audience. Employ A/B testing for ad creatives, keywords, and targeting strategies prtrend to refine and enhance campaign effectiveness.
Apple.com’s largest e-commerce market is the United States; its only e-commerce sales category is Electronics. Jingdong Mall or JD.com’s largest market is Greater China; its top e-commerce sales category is Electronics (45.0%). ECommerce in the United States represented 22.3% of global online sales in 2024.
Ecommerce Trends Statistics for 2025
Google dominates the search market with a nearly 90% market share, and most clicks go to the top three results or featured snippets. Yet, over 96% of pages get no traffic, and only a small fraction rank in the top 10 within a year. Mobile clearly dominates web traffic worldwide (~58%), followed by desktop, while tablets contribute only a very small share.
New Users
By 2028, sales are expected to reach $7.89 trillion, with eCommerce capturing 22.5% of the retail market. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. 69.4 million people from the United States are expected to shop on Facebook in 2025 making it the most popular social media for social commerce. 84% of shoppers also said that they would be willing to install and shop through a mobile app if it gave them access to better sales or pricing. Mobile commerce is also attributed to 60% of global eCommerce sales in 2023 and experts predict it to rise this year as well. Let us look at the number of online shoppers and how they behave while shopping.
Ecommerce Fraud Statistics
The Apparel & Footwear industry is the standout performer with the highest number of sessions, reaching 18.16K, which is nearly five times the overall median of 3.93K. Automotive, Food, eCommerce and Marketplaces, Education, and Travel & Leisure industries also excel in user engagement, significantly surpassing the median value. In contrast, Construction and Consulting & Professional Services report fewer sessions, indicating lower engagement. Other industries, such as Health Care, Health & Wellness, and Technology, align closer to the median, demonstrating average user interaction. You can easily back up files to Dropbox by installing our desktop and mobile apps, or by signing in to dropbox.com. With our desktop app installed, all you need to do is save files to the Dropbox folder on your computer.
- The more contributors we have, the more valuable the data becomes for everyone.
- Users on our team plans can have both a personal and work Dropbox on any computer, mobile device, and on dropbox.com.
- Any files you add to your Dropbox account sync across all your devices where you installed Dropbox.
- Even a one-second delay in page load time can significantly impact user engagement and conversion rates.
- By continuously testing and refining, you can ensure your product feed remains effective and competitive.
For the 9th consecutive year, VML presents The Future Shopper report, drawing insights from 25,000+ shoppers across 16 countries. After experiencing difficulties with their online platform, the brand decided it was time to move to BigCommerce. Immediately after launching their new site, they began noticing drastic changes to their organic traffic. Walton’s Customer Success Manager set them up with a BigCommerce SEO auditor who helped identify some key fixes right away. Thanks to BigCommerce’s powerful SEO tools, BeachRC has successfully driven a significant portion of their online sales through organic traffic alone. Automate regular updates to keep product information consistent across all channels.
This ongoing adjustment ensures your ads stay competitive and continue to meet your marketing objectives effectively. Content creation is a cornerstone of ecommerce success, helping businesses connect with their audience, build trust, and drive traffic. To be effective, content must address the audience’s needs at every stage of the buyer journey. Structured data is a powerful tool for improving how your products and pages appear in search results, making them more attractive and engaging to users. Consistent traffic not only increases sales opportunities but also boosts brand exposure, helping your business establish authority and trust in the market.
It is likely due to browsing expensive items, but hesitating to complete the purchase because of the high prices. Get the latest SEO statistics to understand ranking factors and how websites gain traffic. Discover the latest Google search statistics to see how people use the world’s most popular search engine. Explore voice search statistics to see how smart assistants are changing the way people search online.
Ecommerce Market Data August 2025
With Databox dashboards, you can track bounce rate along with other engagement metrics like pageviews and session duration. Monitoring these metrics helps you pinpoint user experience or content relevance problems that might be contributing to higher bounce rates. You can then take steps to optimize your website to reduce bounce rates such as improving load times and more interlinking of content. With mobile devices accounting for nearly half of all web traffic, optimizing load speeds for mobile users is particularly crucial. Even a one-second delay in page load time can significantly impact user engagement and conversion rates. BigCommerce is renowned for its robust tools that help brands significantly boost traffic to their online stores.
